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How do I use Smart rules for Priority emails and alerts?

Smart rules use Smart signals to find conversations that need attention. Matching conversations can be added to Priority emails, trigger Alerts in the Extension, or both. This works alongside the Views you’ve already set up, so important conversations show up without you building a View for each one.

When you save, your Smart rules become the default for your whole company.

  1. Click your name in the bottom-left corner and select Settings.
  2. Go to Extension setup and open the Smart rules tab.
  3. Set Customize the extension for to Company. On Mailbox or Team, Smart rules are read-only.

Smart rules use your company’s reply time goals from Settings → Goals. This tab shows them, for example First reply 2h, Overall reply 4h.

Turn on either or both:

  • Priority emails: matching conversations appear in Priority emails, alongside conversations from your Views.
  • Alerts: matching conversations can trigger Extension alerts, as well as alerts from your Views.

The Preview current matching section updates as you make changes. It shows:

  • Estimated strictness: how broad or narrow your rules are, for example Balanced coverage (2 active conditions).
  • Applies to: Priority emails, Alerts or both.
  • Alert delivery: when alerts can be sent.
  • Matching logic: the conditions a conversation must meet, for example Needs response and Urgency is normal or higher.

Smart rules always start with conversations that need a reply. Add filters to narrow them down. A conversation is only included if it matches every filter you turn on.

Filter Options
Minimum urgency Any urgency, Normal or higher or Urgent only
Maximum sentiment Any sentiment, Neutral or below or Negative only
Intent One or more intents, such as Cancellation Request, Refund Request, Billing Problem, Complaint, Escalation to Manager or Sales Opportunity. Leave it empty to include any intent.

Smart rule alerts go to Extension mailboxes. Choose:

  • Business hours: alerts only during your company’s business hours. Good for teams with set support hours.
  • Calendar hours: alerts at any time, including evenings and weekends. Good for teams that need 24/7 cover.

Then click Save.

Goal Minimum urgency Maximum sentiment Intent
Wide cover for general support Normal or higher Any sentiment Any intent
Escalations for critical situations Urgent only Negative only Billing Problem, Cancellation Request
  • Start broad, then narrow your filters over time.
  • Use the preview to see how each change affects matching.
  • Combine urgency and sentiment for focused escalations.
  • Use Business hours to avoid overnight alerts, or Calendar hours if you need 24/7 cover.